Research Discovery How information is like snacks, money, and drugs—to your brain Can’t stop checking your phone, even when you’re not expecting any important messages? Blame your…Cari IrwinJune 19, 2019
Research Discovery Regret is a gambler’s curse, scientists say What goes through a gambler’s mind after she’s placed her bet? It’s not just the…Natalie TerranovaSeptember 13, 2018
Research Discovery Stereotypes measurably influence how we treat each other Our race, ethnicity, nationality, gender, socio-economic class and physical appearance can determine whether or not…Natalie TerranovaSeptember 12, 2018
Announcement Congratulations to Postdoc Adrianna Jenkins, named APS Rising Star Adrianna Jenkins, postdoctoral scholar in Ming Hsu's Neuroeconomics Lab, was named as one of the…Natalie TerranovaJanuary 20, 2018
Research Discovery Be More Patient? Imagine That. How often do you act impulsively without considering the consequences? What if you could learn…georgeannApril 10, 2017
Research Discovery Peering inside the minds of Raiders fans A couple of professors at the Berkeley-Haas School of Business who are pioneering the use…georgeannFebruary 10, 2016
Berkeley Neuroscience in the News To get ahead in your career, disrupt yourself first In her new book, Disrupt Yourself, Whitney Johnson argues that the principles from Harvard Business…georgeannNovember 19, 2015
Profile Asst. Prof. Ming Hsu: Bringing Brains to Marketing Researchers recently gathered in the basement lab of the Li Ka-Shing Center for Biomedical and…georgeannOctober 26, 2015
Profile Decisions in the brain By Chris Holdgraf Every second, billions of people across the world make a decision. How…georgeannJune 15, 2015